Customer experience elements ( checkout workflows, customer support, mobile UX, etc.). Website features ( search tools, product images, design/layout, etc.).If you’re wanting to look at more specific elements of your competitors’ approaches, you might consider adding sections like these to your competitor analysis: These sections will help you get a zoomed out look at what separates your competitors from each other and how they’re working to differentiate themselves from competition within your niche. Whether they’ve received any funding or venture capital.Price points for products across a variety of marketplaces.Key features/benefits they highlight in sales materials.What their main differentiator/ unique value add is for their business and products.If you’re doing a high-level competitive analysis, there are a few major elements you’ll want to be sure to include around around competitors’ market positioning, such as: There are a lot of different ways you can structure a competitive analysis, so let’s look at the different types of information that are frequently seen within this type of research. Ultimately the goal is to help you understand your strengths and reach new potential customers. You might do a competitive analysis around a specific aspect-like a competitor’s website approach, for example-or you might do a high-level look at their marketing approach as a whole. The competitive analysis can vary widely depending on what it is you’re trying to learn about your competitors. Competitive analysis example: what does one look like?
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